Sourcing high-quality hygiene products in the MENA region requires a balance of production scale and logistical efficiency. Morocco is moving into a central role as a manufacturing corridor, with its tissue market projected to reach $1.1 billion by 2026. For distributors and procurement professionals, identifying reliable partners in this region is essential for maintaining a competitive edge in the North and West African markets.
This analysis profiles the Top 10 Toilet Paper Manufacturers in Morocco and evaluates the infrastructure driving regional growth. We look at the operational capacity of facilities like the 30,000-ton plant in Berrechid and the impact of Eczacıbaşı’s €25 million investment in Casablanca. The article also covers the strategic role of Tangier Med and Casablanca ports in reducing transit times for international exports.
Top 10 Toilet Paper Manufacturers in Morocco
Quick Comparison: Top Picks
| Manufacturer | Location | Core Strength | Verdict |
|---|---|---|---|
| Top Source Hygiene | Mancheng, Baoding, China (Global Shipping) | Toilet Paper, Jumbo Rolls, Kitchen Towels | Best for global bulk OEM/ODM with massive factory-direct capacity. |
| Jeesr Industries | Berrechid, Morocco | Toilet paper, facial tissue, paper towels | High-volume Moroccan leader with advanced, eco-optimized Metso technology. |
| Eczacıbaşı Consumer Products (Selpak/Solo Factory) | Casablanca, Morocco | Premium 3-ply Toilet paper, paper towels | Top choice for premium retail brands and international R&D backing. |
| Sipat S.A. | Meknes, Morocco | Facial tissues, toilet paper, napkins | Reliable family-owned mill using precision ABB Quality Control systems. |
| Novatis Group | Berrechid, Morocco | Baby diapers, sanitary napkins, tissue paper | A major industrial player with a highly diversified hygiene product portfolio. |
| FAIPN | Berrechid, Morocco | Tissue paper, toilet paper, napkins | Focused regional manufacturer serving consumer and commercial sectors. |
| Brior Industries | Meknès, Morocco | Paper production 12-90 grs/m2, tissue paper | Expert in local distribution with a wide range of paper grammage options. |
| Hygimar | Casablanca, Morocco | Paper handkerchiefs, hygiene products | Strategic specialist for paper handkerchiefs in major commercial hubs. |
| Maghreb Industries | Marrakech, Morocco | Cleaning and hygiene products, wadding-based items | Specializes in wadding-based items for industrial and cleaning applications. |
| Vital Hygiène Service | Casablanca, Morocco | Hygiene products, kitchen paper, tissue paper | Key distribution partner for professional and institutional hygiene needs. |
Top Source Hygiene
Top Source Hygiene operates out of Mancheng, Baoding, which serves as China’s primary hub for paper production. This strategic location allows the facility to manage a massive monthly output of 2,860 tons while maintaining strict ISO-certified quality standards. Businesses seeking reliable tissue solutions benefit from their direct factory model, which eliminates intermediaries and ensures consistent supply for high-volume orders.
The company provides extensive OEM and ODM capabilities, supporting product layers from 2-ply to 5-ply across a diverse range of categories like jumbo rolls and facial tissues. Their logistical reach extends to 56 countries, backed by FSC certifications that meet modern sustainability requirements. Clients receive professional-grade customization options that prioritize cost-efficiency and rigorous material control throughout the production cycle.
At a Glance:
- 📍 Location: Mancheng, Baoding, China (Global Shipping)
- 🏭 Core Strength: Toilet Paper (2-5 ply), Jumbo Rolls, Kitchen Towels, Facial Tissues, Napkins
- 🌍 Key Markets: Global (56+ Countries), including Morocco, North America, and Europe
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Jeesr Industries
Jeesr Industries serves as a key player in the North African paper manufacturing landscape from its Berrechid base. Managing a 30,000-ton annual capacity gives the team direct oversight of the production cycle, ensuring that quality standards remain steady for every roll and napkin produced. This level of factory control allows them to supply major markets in Morocco and across Africa with reliable hygiene products. By focusing on vertical integration, the company streamlines its operations and maintains a strong grip on supply chain reliability.
The recent move into the Eczacıbaşı Consumer Products portfolio adds significant industrial backing to the existing Moroccan facilities. Using Metso technology allows the plant to reach high output goals while cutting down on the water and electricity typically required for large-scale paper making. This focus on efficiency helps lower production risks and keeps prices competitive for brands like Dalaa and Sany. Partners and distributors find value in this combination of high-tech manufacturing and established regional logistics.
At a Glance:
- 📍 Location: Berrechid, Morocco
- 🏭 Core Strength: Toilet paper, facial tissue, paper towels, napkins (Brands: Pandoo, Dalaa, Sany)
- 🌍 Key Markets: Morocco, Africa, Middle East
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Eczacıbaşı Consumer Products (Selpak/Solo Factory)
Eczacıbaşı Consumer Products entered the Moroccan market in 2022, establishing a significant manufacturing hub in Casablanca. This strategic move allows the company to oversee every stage of production for its flagship Selpak and Solo brands. By maintaining a direct factory presence, they ensure that their premium three-ply tissues meet specific quality standards while staying close to their primary consumer base.
Controlling their own facility helps manage the manufacturing process and reduces supply chain risks often found with imported products. This local infrastructure supports a 47% market share in the premium segment by keeping production consistent and efficient. Their approach utilizes international research and development resources to maintain high standards for paper towels and handkerchiefs across the region.
At a Glance:
- 📍 Location: Casablanca, Morocco
- 🏭 Core Strength: Premium 3-ply Toilet paper, paper towels, handkerchiefs (Brands: Selpak, Solo)
- 🌍 Key Markets: Morocco, Pan-African Expansion
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Sipat S.A.
Sipat S.A. operates as a specialized tissue manufacturer in Meknes, serving the Moroccan hygiene sector with a focus on production reliability. This family-owned business maintains strong oversight over its local execution to meet the specific needs of the domestic market. By concentrating on regional supply chains, the company provides essential goods like napkins and kitchen towels directly to retail networks and local distributors.
The production facility integrates ABB Quality Control Systems to monitor output and maintain consistency across all hygiene paper lines. This investment in precision technology allows the technical team to optimize factory control and reduce material waste during the manufacturing process. Because the management team oversees operations directly on-site, they effectively mitigate supply chain risks while ensuring every batch meets rigorous quality standards.
At a Glance:
- 📍 Location: Meknes, Morocco
- 🏭 Core Strength: Facial tissues, toilet paper, napkins, kitchen towels
- 🌍 Key Markets: Morocco
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Novatis Group
Novatis Group operates as a central pillar in Morocco’s industrial landscape, specifically within the hygiene and personal care sectors. Based in Berrechid, the conglomerate manages a sophisticated network of subsidiaries to handle large-scale production of essential daily goods. Local retailers and distributors across the region rely on this group for consistent supplies of tissue products and sanitary items. By overseeing the manufacturing process through its specialized branches, the company ensures that high-volume output meets the specific needs of the domestic market with steady quality control.
The group’s operational success comes from its ability to manage two distinct production lines involving tissue paper and personal care products such as baby diapers. This dual focus allows for tight factory control over different material streams, which helps reduce risks related to supply chain shifts in Morocco. Since the organization handles everything from handkerchiefs to sanitary napkins, it maintains a dominant presence on local retail shelves. Their execution strategy depends on integrated manufacturing hubs that prioritize market stability and product accessibility for consumers.
At a Glance:
- 📍 Location: Berrechid, Morocco
- 🏭 Core Strength: Baby diapers, sanitary napkins, tissue paper, handkerchiefs
- 🌍 Key Markets: Morocco
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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FAIPN
FAIPN operates directly from its manufacturing base in Berrechid, positioning itself as a key player in Morocco’s domestic hygiene sector. By maintaining a localized supply chain, the company ensures tight control over the production of essential tissue products, including napkins and paper towels. This focus on local execution allows for more direct oversight of material quality and manufacturing timelines, ensuring that regional demand meets consistent supply standards without the complexities of cross-border logistics.
Business buyers and retailers benefit from the factory’s specialized approach to the hygiene market. Since the company concentrates solely on a core range of paper goods, it minimizes the risks associated with broad, unspecialized manufacturing lines. This dedication to a specific product category helps maintain reliability for both consumer and commercial clients. Working with a domestic producer in a major industrial hub like Berrechid reduces the risks of long-distance shipping delays and allows for more responsive communication regarding order specifications.
At a Glance:
- 📍 Location: Berrechid, Morocco
- 🏭 Core Strength: Tissue paper, toilet paper, paper towels, napkins
- 🌍 Key Markets: Morocco
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Brior Industries
Brior Industries operates as a dedicated manufacturer within the Meknès industrial zone, specializing in the production of various paper weights ranging from 12 to 90 grs/m2. By maintaining direct control over the manufacturing process, the company supports the Moroccan tissue and hygiene sectors with essential raw materials. This focus on domestic production allows for high quality oversight and ensures that local businesses receive consistent product specifications tailored to their specific processing requirements.
The facility’s flexible production setup reduces procurement risks for partners by providing a broad selection of grammage options suitable for different industrial applications. As a key link in the regional supply chain, Brior Industries emphasizes efficient local execution to streamline distribution and keep lead times short. Their established presence in the Moroccan market offers a localized solution for companies seeking dependable paper manufacturing without the logistical hurdles of international sourcing.
At a Glance:
- 📍 Location: Meknès, Morocco
- 🏭 Core Strength: Paper production 12-90 grs/m2, tissue paper
- 🌍 Key Markets: Morocco
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Hygimar
Hygimar operates as a dedicated manufacturer in Casablanca, focusing on the production of essential hygiene items for the Moroccan market. The facility specializes in paper handkerchiefs and soft tissue products, catering to the specific needs of local consumers. By maintaining a niche focus, the company ensures that its production lines are optimized for high-volume output of daily-use disposables.
Operating directly within a major commercial hub allows the company to maintain strict oversight of the manufacturing process. This local factory control helps reduce logistics risks and ensures that stock remains accessible for domestic retailers. The proximity to the primary market enables faster response times to consumer demand while keeping quality consistent across its core tissue product lines.
At a Glance:
- 📍 Location: Casablanca, Morocco
- 🏭 Core Strength: Paper handkerchiefs, hygiene products
- 🌍 Key Markets: Morocco
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Maghreb Industries
Maghreb Industries operates out of Marrakech as a specialized manufacturer focusing on the industrial hygiene sector. The company supplies high-quality wadding-based products specifically designed for commercial environments and professional cleaning services across Morocco. By maintaining a local manufacturing presence, they provide businesses with a reliable supply chain for essential sanitation materials.
The factory controls the production process to ensure consistency in their wadding products, meeting the rigorous demands of industrial hygiene. Their operational strategy prioritizes domestic distribution, which reduces logistics risks for local clients compared to international sourcing. This focus allows for better oversight of product quality and faster response times for high-volume orders within the Moroccan market.
At a Glance:
- 📍 Location: Marrakech, Morocco
- 🏭 Core Strength: Cleaning and hygiene products, wadding-based items
- 🌍 Key Markets: Morocco
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Vital Hygiène Service
Vital Hygiène Service operates as a critical link in the Moroccan supply chain, ensuring that professional and community sectors have steady access to essential sanitary products. Based in Casablanca, the company manages the complex logistics involved in importing high-quality tissue and kitchen paper from international manufacturers. This local presence allows them to maintain rigorous control over stock availability, helping Moroccan businesses avoid the risks associated with global shipping delays and unpredictable international market fluctuations.
The firm focuses on streamlining the flow of hygiene products to institutional clients, including hospitals, schools, and corporate offices. By acting as a specialized distributor, they handle the quality assessment and vendor selection process that many local organizations cannot manage themselves. Their established network reduces procurement risks for clients who require consistent, large-scale delivery of hygiene essentials without the administrative burden of managing overseas suppliers directly.
At a Glance:
- 📍 Location: Casablanca, Morocco
- 🏭 Core Strength: Hygiene products, kitchen paper, tissue paper
- 🌍 Key Markets: Professional and Community Sectors in Morocco
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Morocco: The Rising Hub for MENA and African Tissue Production
Morocco’s tissue paper market is expanding toward a projected $1.1 billion valuation by 2026, driven by a population of 38 million and significant manufacturing investments in Casablanca and Berrechid. This growth positions the country as a vital logistics and production corridor connecting MENA demand with the broader African market.
Market Dynamics and 2026 Economic Projections
The Moroccan hygiene paper sector is scaling toward a revenue of $1.1 billion by 2026. A population of 38 million people creates sustained demand for high-quality tissue and hygiene essentials, shifting consumer preferences toward premium options. Steady annual growth of 3.46% positions the country as a leader in regional consumption trends, supported by an increasing urban middle class.
Manufacturing Infrastructure and the Berrechid Production Base
Jeesr Industries maintains a 30,000-ton annual capacity at its Berrechid facility near Casablanca, utilizing advanced automation to ensure consistent quality. Eczacıbaşı Consumer Products finalized a €25 million investment to integrate local supply chains and branding, strengthening the domestic manufacturing footprint. These factories prioritize 100% virgin pulp to produce premium toilet, towel, and facial tissue grades for both local and international consumers.
Strategic Export Role Within the African Market
Morocco manages approximately 35,000 tons of annual tissue imports while scaling domestic production to achieve a better trade balance. Manufacturers use the Casablanca and Tangier Med hubs to target the broader 21 million-ton African tissue market, leveraging deep-water ports for efficient logistics. The shift toward vertical integration reduces reliance on external finished goods and improves regional price competition across North and West Africa.
The Eczacıbaşı Investment: Transforming Moroccan Tissue Manufacturing
Eczacıbaşı Consumer Products has scaled its regional footprint through the acquisition of Jeesr Industries, the primary tissue manufacturer in Morocco. This move combines the 30,000-ton capacity of the Berrechid facility with existing Casablanca investments to create a vertically integrated manufacturing hub serving 38 million residents and broader African markets.
Acquisition of Jeesr Industries and Berrechid Operations
The integration of Jeesr Industries into the Eczacıbaşı Consumer Products portfolio marks a significant shift in the North African tissue market. By acquiring the country’s top producer, Eczacıbaşı now manages the critical Berrechid manufacturing site located near Casablanca. This facility serves as the primary production engine for the domestic market, allowing the company to localize its supply chain effectively. With a population of 38 million, Morocco provides a stable base for manufacturing operations that minimize reliance on imported finished goods.
Technological Infrastructure and Brand Portfolio
The production infrastructure relies on advanced Metso-supplied lines that feature high-level automation and integrated quality control systems. These systems maintain a consistent 30,000-ton annual production capacity, primarily utilizing virgin wood pulp to meet premium quality standards. The facility supports a wide-ranging brand portfolio, including local leaders like Pandoo, Sany, Eversilk, and Dalaa by Wooly. This technical setup enables the production of diverse categories such as facial tissues, toilet paper, napkins, and paper towels under a single operational umbrella.
Strategic Growth and Regional Export Potential
Moroccan facilities now function as a strategic platform for expansion into the Middle East and North Africa (MENA) territories. Eczacıbaşı is implementing vertical integration strategies to optimize manufacturing costs and standardize quality across its regional network by 2026. As the Moroccan economy grows, consumer expectations for innovative hygiene products continue to rise. This investment positions the company to satisfy that demand while leveraging Casablanca and Tangier ports to export high-quality tissue products to sub-Saharan Africa and neighboring markets.
Scale Your Brand with Expert OEM Toilet Paper Manufacturing
Quality Standards: Premium Leadership and Vertical Integration Trends
Morocco’s tissue paper industry is consolidating through vertical integration and significant capital investments in Casablanca and Berrechid. Leading firms have established a 30,000-ton annual production capacity to support a market projected to reach US$1.09 billion by 2026. This growth is driven by a preference for 100% virgin pulp products and the implementation of automated quality control systems like ABB and Metso Advantage DCT lines.
Vertical Integration Strategies in Morocco’s Tissue Sector
Major participants like Eczacıbaşı Consumer Products oversee the full supply chain from pulp handling to finished goods. The purchase of Jeesr Industries added a 30,000-ton annual capacity, allowing for localized manufacturing in North Africa. This shift toward self-sufficiency enables companies to manage costs and quality more effectively than relying on imported jumbo rolls.
Internal production cycles help brands such as Selpak, Solo, and Pandoo stabilize supply for a market expected to grow steadily through 2026. These localized hubs reduce logistics delays and ensure that production remains responsive to regional demand. By controlling the converting process and the raw material input, these manufacturers maintain a competitive edge in both domestic and export markets.
Premium Leadership and Market Dominance in the Upper Segment
The Selpak brand maintains a 47% share in the premium segment by using high-quality virgin pulp. A 25 million euro investment in Casablanca supports the manufacturing of specialized three-ply products that meet international benchmarks. This facility produces over 50 different items, ranging from toilet paper to paper towels, catering specifically to consumers who prioritize thickness and absorbency.
Family-owned leaders like Sipat S.A. use 100% virgin wood pulp to separate their facial tissues from recycled alternatives. This focus on material purity ensures a softer texture and better hygiene performance. As consumer awareness grows, the transition toward multi-ply tissues made from virgin fiber continues to define the upper segment of the Moroccan market.
Advanced Production Technologies and Quality Control Systems
Factories now use Metso Advantage DCT 100+ lines and Metso automation to increase output and lower energy use. These systems allow for high-speed production while minimizing the consumption of water and electricity. The integration of advanced machinery ensures that large-scale operations in Berrechid and Casablanca remain efficient and sustainable.
Quality control remains a priority, with Sipat S.A. using ABB systems to manage paper weights between 12 and 90 gsm. Additionally, facilities in Berrechid utilize IQ technology to check softness and absorbency before products reach regional distributors. These automated systems identify defects in real-time, ensuring that every roll or pack meets the strict technical requirements of the hygiene industry.
Logistics: Leveraging Casablanca and Tangier for MENA Distribution
Morocco utilizes the ports of Casablanca and Tangier Med to anchor its tissue distribution network, connecting local manufacturing plants in Berrechid to markets across Africa and the Mediterranean. These maritime hubs reduce transit times to 3–7 days for regional distributors while providing specialized free zones for duty-free processing and export.
Port of Casablanca: The Production and Export Core
The Port of Casablanca handles more than half of Morocco’s container traffic, acting as the primary exit point for tissue products manufactured in the country’s industrial heartland. Facilities in Berrechid, such as Jeesr Industries, exploit this proximity to move 30,000 tons of tissue grades annually to international markets. By maintaining short distances between manufacturing zones and the shipping terminal, producers significantly lower inland transport costs for high-volume toilet paper and towel orders.
The Eczacıbaşı plant in Casablanca serves as a centralized regional export base, shipping premium brands like Solo and Selpak across the Mediterranean. This logistical arrangement allows the facility to maintain a vertically integrated supply chain, where products move from the production line to the vessel with minimal delay. This efficiency ensures that Moroccan-made hygiene products remain price-competitive against goods shipped from more distant European or Asian competitors.
Tangier Med and Free Zones: High-Speed Regional Transshipment
Tangier Med Port functions as the busiest container hub in Africa, offering specialized Free Zones designed for duty-free tissue packaging and logistics. These zones enable distributors to reach MENA markets like Tunisia and Algeria within 3 to 7 days, providing a speed-to-market advantage that traditional shipping routes cannot match. The port’s advanced infrastructure supports the seamless transshipment of both finished goods and jumbo rolls intended for regional converting plants.
Integrated rail and road networks link Casablanca’s industrial centers directly to Tangier, creating a fluid corridor for tissue exports. This connectivity supports a growing export market projected to exceed $1 billion by 2026, driven by the port’s capacity to handle massive volumes of containerized hygiene products. By combining local production scale with the global reach of Tangier Med, Morocco has established itself as a dominant logistical node for the MENA tissue industry.
Pro Tip: Why “Pandoo” and “Selpak” are the Strategic Benchmarks in Morocco
Pandoo and Selpak define the Moroccan tissue landscape by anchoring two distinct market tiers. Pandoo utilizes a 30,000-ton local production capacity in Berrechid to lead high-volume value segments, while Selpak commands 47% of the premium sector through specialized three-ply manufacturing and international quality standards.
Pandoo: Dominating the Local Value Segment
Jeesr Industries utilizes the Pandoo brand to maintain domestic market leadership through its Berrechid facility. This state-of-the-art plant provides a 30,000-ton annual capacity, ensuring a consistent supply of facial tissues, toilet paper, and towels for the Moroccan and MENA regions. The facility employs advanced Metso-supplied production equipment that optimizes energy and water consumption while maintaining high output volumes.
The integration of Pandoo into the Eczacıbaşı Consumer Products portfolio strengthens its position as a primary local brand for essential hygiene products. By utilizing virgin pulp and localized manufacturing, the brand meets the rising demand for reliable, high-volume tissue solutions. This strategic localization allows the company to respond quickly to market shifts while keeping production costs competitive compared to imported goods.
Selpak: Premium Quality and Innovation Standards
Selpak holds a 47% share of the Moroccan upper market segment, establishing a benchmark for premium tissue products. The brand focuses on three-ply technology and specialized formats, such as high-quality paper towels and hankies, to meet the expectations of quality-conscious consumers. This dominant market share reflects a successful strategy of positioning innovation as a core value for the growing urban population.
The Casablanca-based factory represents a €25 million investment and produces over 50 distinct items under the Selpak and Solo labels. This facility enables vertical integration, allowing Eczacıbaşı to control the entire supply chain from processing to the finished product. These production standards drive regional demand for high-ply solutions across Africa, positioning Morocco as a sophisticated manufacturing hub for high-end hygiene exports.
Why Morocco Is Becoming the MENA Tissue Manufacturing Hub
Morocco established itself as a central production point for the MENA region by integrating advanced technology with strategic logistics. The growth toward a $1.1 billion market reflects a shift where local manufacturing replaces reliance on imports. Major players like Eczacıbaşı and Jeesr Industries utilize high-capacity plants and virgin pulp to set quality standards that satisfy both local and international buyers.
Strategic access to the Tangier Med and Casablanca ports transforms these manufacturing sites into high-speed distribution nodes for the Mediterranean and Africa. Local producers leverage these maritime links to reach regional markets within days, maintaining a price advantage over distant suppliers. This logistical strength ensures that Morocco remains the primary bridge for tissue exports as demand across the continent continues to rise through 2026.
