B2B buyers looking to source quality toilet paper products across Romania and the wider EU face challenges in navigating manufacturing options, compliance standards, and efficient distribution. Understanding the leading suppliers and export strategies in this region can streamline procurement decisions and boost market competitiveness.
This article highlights the top 10 toilet paper manufacturers in Romania, exploring their approaches to private label partnerships that reduce costs and enable tailored product offerings. We also cover essential EU quality certifications like ISO 9001 and FSC, along with logistics routes that connect Balkan production hubs to broader European markets, supported by investments such as the EUR 100 million facility by MG Tec Industry and Pehart Group’s export operations.
Top 10 Toilet Paper Manufacturers in Romania
Quick Comparison: Top Picks
| Manufacturer | Location | Core Strength | Verdict |
|---|---|---|---|
| Top Source Hygiene | China (Global Shipping) | Toilet Paper, Jumbo Roll Tissue, Kitchen Towel Paper, Facial Tissue, Napkins, Hand Towels, Wet Wipes, Diapers | Premier China-based OEM/ODM partner offering highly customizable virgin wood pulp tissue products with strict quality control and competitive pricing for global markets. |
| MG Tec Industry | Dej, Romania | Toilet paper, kitchen towels, monorolls, personal hygiene products | Leading Romanian tissue producer with strong investment backing, modern facilities, and significant production capacity, primarily serving Romania and EU. |
| Pehart | Petresti and Dej, Romania | Tissue paper, jumbo rolls, finished products | Romanian producer operating two plants with IFC support, offering a range of finished tissue products for local and international markets. |
| Hartie Roltech S.R.L. | Botosani, Romania | Paper rolls, roll labels, tissue products | New market entrant focusing on competitive pricing, fast delivery, and excellent customer service in paper and roll products. |
| S.C Tango S.R.L | Southern Romania | Tissue paper, offset paper | Family-owned distributor with longstanding market presence and strong manufacturer partnerships focusing on local paper distribution. |
| GAFO Trading | Near Bucharest, Romania | Tissue paper | Tissue paper trader with large warehousing capacity and efficient distribution services focused on Romanian buy/sell operations. |
| Chihlimbar | Romania | Toilet paper, absorbent tissue products | Recognized Romanian manufacturer specializing in high-quality absorbent tissue products with international wholesale market reach. |
| Sofidel Romania | Calarasi, Romania (HQ in Italy) | Regina brand recognition, sustainable manufacturing, premium multi-ply tissue |
The second-largest tissue brand in Europe, offering high brand recognition through its advanced Romanian plant; focuses on eco-friendly and high-quality standards. |
| Comceh S.A. | Calarasi, Romania | High-capacity Parent Rolls, bulk finished paper supply, raw material processing | A strategic regional player specializing in parent roll production, providing stable supply chain support and competitive wholesale prices for EU converters. |
| Vrancart S.A | Adjud, Romania |
Circular economy model, recycled fiber tissue products, Away-from-Home (AfH) tissue |
Romania’s leader in the circular economy, offering recycled tissue certified for EU green procurement; the top choice for eco-conscious, cost-effective B2B clients. |
Top Source Hygiene
Top Source Hygiene operates directly from its factory in Mancheng, Baoding, China, which allows the company to maintain full control over manufacturing processes and quality standards. With more than three decades of experience in OEM and ODM household paper product production, including virgin wood pulp toilet paper, the company focuses on delivering tailored solutions that meet diverse customer needs. Its factory-direct model means clients benefit from competitive prices without middlemen, reducing procurement risks and enabling faster response times for product customization.
Serving a global market that includes regions like North America, Europe, Asia, Africa, South America, and Oceania, Top Source Hygiene emphasizes strict quality control measures to ensure consistent product excellence. The company’s extensive expertise combined with localized execution at its manufacturing hub results in reliable supply chain management. Buyers can expect well-regulated production cycles and the flexibility to adapt product specifications, all while navigating global shipping logistics that may affect lead times.
At a Glance:
- 📍 Location: China (Global Shipping)
- 🏭 Core Strength: Toilet Paper, Jumbo Roll Tissue, Kitchen Towel Paper, Facial Tissue, Napkins, Hand Towels, Wet Wipes, Diapers
- 🌍 Key Markets: Global – North America, Europe, Asia, Africa, South America, Oceania
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
|---|---|
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MG Tec Industry
MG Tec Industry, based in Dej, Romania, stands out as a leading manufacturer specializing in tissue paper products such as toilet paper, kitchen towels, and monorolls. Since its foundation in 2018, the company has established itself with a clear focus on local execution, allowing it to maintain close control over its manufacturing processes. This approach helps the company ensure superior product quality and responsiveness to market demands. After its recent acquisition by Motesar Holdings, significant investments have fueled growth, enabling MG Tec Industry to generate substantial turnover in 2023 and create numerous jobs in the region.
Operating from modern and well-equipped facilities, MG Tec Industry benefits from large-scale production capacity that supports both the Romanian and wider European Union markets. This vertical integration within its factory setup reduces risks related to supply chain disruptions and quality inconsistency. By handling key production stages internally, the company can adapt quickly to changing customer needs while controlling costs and timelines. MG Tec Industry’s commitment to maintaining factory oversight and strong local presence reflects its strategic approach to sustainable growth and competitive positioning in the tissue paper manufacturing sector.
At a Glance:
- 📍 Location: Dej, Romania
- 🏭 Core Strength: Toilet paper, kitchen towels, monorolls, personal hygiene products
- 🌍 Key Markets: Romania, EU
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Pehart
Pehart is a well-established tissue paper manufacturer that operates two production facilities located in Petresti and Dej, Romania. The company emphasizes strong local execution by directly managing its manufacturing process within these plants, ensuring precise control over product quality. This approach allows Pehart to meet the diverse needs of both domestic and international customers efficiently, maintaining a solid presence in its core markets. Their range includes jumbo rolls as well as finished tissue products, highlighting flexibility in serving various supply chain requirements.
Supported by an investment from the International Finance Corporation (IFC), Pehart benefits from financial backing that reduces risks while enhancing operational capabilities across its two locations. The company’s strategy prioritizes factory control, which helps mitigate uncertainties associated with outsourcing and supply chain disruptions. This local manufacturing model not only supports product consistency but also enables Pehart to respond quickly to market demands and maintain competitive delivery standards for customers worldwide.
At a Glance:
- 📍 Location: Petresti and Dej, Romania
- 🏭 Core Strength: Tissue paper, jumbo rolls, finished products
- 🌍 Key Markets: Romania, international
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Hartie Roltech S.R.L.
Hartie Roltech S.R.L., established in 2018 in Botosani, Romania, produces and distributes quality paper rolls, roll labels, and tissue products. Operating locally allows the company direct control over production and inventory, ensuring customers benefit from competitive prices and quick fulfillment times. Being situated near its main markets helps reduce risks related to delays and supply chain issues, strengthening its reliability as a supplier.
The company’s focus on customer service complements its operational strengths, providing responsive communication and support throughout the ordering process. As a relatively new player in the market, Hartie Roltech combines modern manufacturing practices with a commitment to timely delivery to meet the needs of both Romanian customers and exporters. This local execution model, coupled with factory oversight, helps the brand maintain consistent quality standards.
At a Glance:
- 📍 Location: Botosani, Romania
- 🏭 Core Strength: Paper rolls, roll labels, tissue products
- 🌍 Key Markets: Romania, exporters
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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S.C Tango S.R.L
S.C Tango S.R.L has operated as a family-owned paper distributor since 1992, building a well-established presence in southern Romania. With a longstanding partnership with the major manufacturer CCH Calarasi, the company benefits from reliable sourcing and strong vendor relationships. Their focus on tissue and offset paper distribution enables them to serve local businesses across Romania with products tailored to regional needs.
By concentrating on local execution, S.C Tango S.R.L maintains close control over logistics and customer service, reducing potential risks related to delivery delays or quality issues. Their deep familiarity with Romanian market dynamics and buyer requirements adds to their ability to respond quickly and effectively. Although they specialize in distribution rather than manufacturing, this clear focus supports efficient and consistent operations.
At a Glance:
- 📍 Location: Southern Romania
- 🏭 Core Strength: Tissue paper, offset paper
- 🌍 Key Markets: Romania
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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GAFO Trading
GAFO Trading specializes in tissue paper trading and operates close to Bucharest, Romania. The company leverages its sizable 10,000 square meter warehouse facility to efficiently store, manage, and distribute tissue paper products across the Romanian market. By focusing on local execution, GAFO Trading ensures rapid order fulfillment and dependable delivery services, streamlining the supply chain for clients buying and selling within Romania.
While GAFO Trading primarily serves as a trading and logistics partner rather than a manufacturer, its extensive warehousing capacity reduces risk for customers by enabling secure storage and dependable inventory management. The company’s operational setup promotes tight control over product handling and delivery, minimizing delays and improving overall service reliability for tissue paper distribution within the domestic market.
At a Glance:
- 📍 Location: Near Bucharest, Romania
- 🏭 Core Strength: Tissue paper
- 🌍 Key Markets: Romania, buy/sell
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Chihlimbar
Chihlimbar stands out as a top Romanian manufacturer focusing on producing highly absorbent paper products designed specifically for hygiene applications. Their expertise lies in creating premium toilet paper and other absorbent tissue items that meet rigorous quality standards. Operating out of Romania, Chihlimbar manages local production with strict factory control, which allows them to ensure consistent product quality and optimize manufacturing processes. This local execution model reduces risks associated with supply chain delays and quality fluctuations, making their products reliable for clients worldwide.
Serving an international wholesale market, Chihlimbar has built a strong reputation as a recognized global supplier in the hygiene paper segment. By maintaining oversight of their entire manufacturing process within Romania, they provide clients with dependable products that align with global hygiene needs. Their focus on wholesale markets allows them to cater to large-scale retailers and distributors, ensuring bulk supply of essential tissue products without compromising absorbency or durability. This approach helps reduce logistical complexities and fosters trust among international buyers looking for consistent hygiene paper solutions.
At a Glance:
- 📍 Location: Romania
- 🏭 Core Strength: Toilet paper, absorbent tissue products
- 🌍 Key Markets: International, wholesale
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Sofidel Romania (Regina Brand)
Sofidel Romania, part of the world-renowned Italian Sofidel Group, operates a sophisticated production plant in Calarasi. They are famous for the “Regina” brand, which has become a household name across Europe. By maintaining direct factory control over the entire integrated cycle—from pulp processing to finished product packaging—Sofidel ensures that its B2B partners receive products with unmatched quality consistency. Their local execution in Romania allows them to serve the Balkan and Central European markets with significantly reduced logistics lead times while adhering to the group’s global sustainability standards.
At a Glance:
- 📍 Location: Calarasi, Romania (HQ in Italy)
- 🏭 Core Strength: Premium Multi-ply Toilet Paper, Regina Brand, Sustainable Manufacturing
- 🌍 Key Markets: Romania, Germany, Italy, and Pan-European Retailers
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Comceh S.A.
Based in Calarasi, Comceh S.A. is a major industrial pillar in the Romanian paper sector. They specialize in the production of high-quality tissue paper in the form of parent rolls (jumbo reels) as well as converted consumer products. Their core strength lies in their massive raw material processing capability, which supports numerous smaller converters across the EU. By managing large-scale production volumes, Comceh provides a stable supply chain for B2B buyers who require bulk orders with consistent GSM and tensile strength specifications.
At a Glance:
- 📍 Location: Calarasi, Romania
- 🏭 Core Strength: Parent Rolls, Bulk Converted Tissue, Wholesale Supply
- 🌍 Key Markets: Romania, Bulgaria, Serbia, and EU Paper Converters
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Vrancart S.A.
With over 40 years of experience, Vrancart is one of Romania’s most established manufacturers, with a unique focus on recycled fibers. They operate an integrated collection and recycling network, allowing them to produce eco-friendly toilet paper and cardboard products with a minimal environmental footprint. For B2B buyers looking to fulfill 2026 “Green Procurement” mandates in the EU, Vrancart offers a verified sustainable supply chain. Their products balance cost-efficiency with high absorbency, making them a preferred choice for the AfH (Away-from-Home) sector and public institutions.
At a Glance:
- 📍 Location: Adjud, Vrancea County, Romania
- 🏭 Core Strength: Recycled Tissue Paper, Circular Economy Specialist, Institutional AfH Products
- 🌍 Key Markets: Romania, Hungary, Austria, and EU Public Sector Contracts
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Customize Your Perfect Toilet Paper with Top Source Hygiene
Benefits of Private Label Partnerships in the Balkan Region
Private label partnerships in the Balkan region offer companies the ability to develop customized products with reduced costs and risks, leveraging regional manufacturing expertise and supporting market growth through differentiation and sustainability.
Understanding Private Label Partnerships
Private label partnerships allow companies to develop their own brand products without the need to own manufacturing facilities.
They provide flexibility in product customization, including materials, packaging, and branding, enabling businesses to tailor offerings to local market preferences.
Such partnerships facilitate entry into new markets with lower upfront investments and reduced operational risks.
Key Advantages in the Balkan Region
Companies gain access to established manufacturing expertise from leading regional producers such as Pehart Group and Chihlimbar.
Direct factory relationships help secure competitive pricing by eliminating intermediaries in the supply chain.
Private label partnerships enable adherence to various regulatory and consumer demands specific to Southeastern Europe, including eco-friendly and quality certifications.
Proximity to manufacturing hubs in the region improves supply chain efficiency and responsiveness.
Impact on Market Growth and Customer Satisfaction
Private label products help retailers and hospitality brands increase customer loyalty by offering tailored, high-quality products that meet exact preferences.
The flexibility in customization supports product differentiation, which can boost sales and expand market share within Balkan consumer markets.
Such collaborations have demonstrated reductions in maintenance and operational costs through improved product reliability, particularly noted in high-capacity jumbo roll tissue cases.
Sustainability efforts via private labeling align with the growing consumer demand for environmentally responsible products.
Quality Standards and Certifications Required for EU Market Entry
Meeting EU quality standards and obtaining relevant certifications are essential for tissue paper manufacturers targeting entry into European markets. These requirements focus on hygiene, safety, sustainability, and consistent quality management, which directly affect product acceptance by retailers and customs processes.
Key Quality Standards for EU Market Compliance
Products must comply with EU hygiene and safety regulations specific to paper goods. This ensures that tissue products meet health and usage safety requirements applicable across member states.
ISO 9001 certification is commonly required to demonstrate a manufacturer’s ability to maintain consistent quality management processes, assuring stable product performance and reliability.
FSC certification is important for eco-friendly products, meeting Europe’s increasing demand for sustainable materials. This certification verifies that paper materials originate from responsibly managed forests, supporting environmental claims.
Certification Processes and Their Impact on Market Entry
Manufacturers must undergo audits, testing, and process verifications to obtain certifications such as ISO 9001 and FSC. These procedures validate compliance with strict quality and sustainability standards.
Certifications assure European retailers and consumers of product safety, quality, and sustainability, making the products more attractive and credible in competitive markets.
Obtaining these certifications can facilitate smoother customs clearance and acceptance by large distributors, reducing potential regulatory delays and enabling faster market access.
Practical Considerations for Romanian Manufacturers
Romanian producers often focus on compliance with EU regulations to expand their export potential, targeting markets such as hospitality, healthcare, and retail sectors across Europe.
Limited publicly available data suggests that leading Romanian tissue producers aim to acquire or maintain ISO and FSC certifications to remain competitive and meet buyer expectations within the European Union.
Understanding and meeting these standards is crucial for entering key European markets, where product acceptance depends on documented quality and sustainability commitments aligned with EU policies.
Logistics and Distribution Channels for Balkan and EU Markets
Effective logistics and distribution channels connect Romanian tissue producers to Balkan and broader EU markets by leveraging road, sea, and warehouse infrastructures. These channels ensure timely delivery and cost-efficient flows of jumbo rolls and converted tissue products.
Key Transport Routes and Methods
Road transport via the EU’s Trans-European Transport Network (TEN-T) corridors connects Romania to Balkan neighbors like Bulgaria and Serbia, as well as to Hungary and Western Europe.
This route supports just-in-time delivery of bulk jumbo rolls and converted tissue products by truck.
The Port of Constanța handles containerized sea freight shipments to Mediterranean EU ports such as Italy and Greece, providing intermodal connections for extended EU distribution.
Major Distribution Hubs and Networks
GAFO Trading operates a large warehouse near Bucharest, serving as a central distribution point for tissue paper products destined for EU wholesalers and Balkan markets.
Regional import-export flows leverage Balkan neighbors Bulgaria and Serbia to optimize logistics costs, enabling private label tissue imports and reciprocal exports to retail chains.
Pehart Grup, a key Romanian manufacturer, invests in export capacity targeting South-Eastern Europe and broader EU markets with its Sovio and Pufina brands.
Product Flows and Market Reach
Romanian producers primarily export toilet paper jumbo rolls and tissue products to wholesalers across the EU, including Austria and Germany, as well as to Balkan retailers.
Balkan suppliers contribute significant volumes to Romania’s imports, indicating strong regional integration of supply chains.
Sea and road transport modes complement each other to ensure efficient delivery across diverse Balkan and EU regions.
Trends and Innovations in Toilet Paper Manufacturing
Romanian tissue producers are investing heavily in advanced facilities, scaling production volumes, and adopting sustainable technologies to meet growing domestic and EU market demands. Key players focus on high-capacity manufacturing, private label product variety, and energy-efficient, eco-friendly processes that align with EU environmental standards.
Investments Driving Advanced Production Capabilities
MG Tec Industry allocated EUR 100 million to establish new production units dedicated to tissue products like toilet paper and kitchen towels. Additionally, EUR 32 million in state aid supported a EUR 79 million project that created 367 jobs in Dej, Romania. These developments target high-capacity manufacturing to serve both EU-wide and domestic wholesale markets.
Scaling Up Large-Volume Tissue Production
Pehart operates two advanced plants located in Petresti and Dej, producing jumbo rolls and finished tissue products at scale. Their production emphasizes private label and retail markets, distributing through wholesalers and retailers across the European Union. Recent investments aim to widen production volume and diversify product offerings.
Eco-Friendly Technologies and Sustainable Practices
Romanian manufacturers increasingly implement energy-efficient machinery and recycle surplus paper to minimize environmental impact. Facilities are designed for low emissions and are surrounded by green spaces, complying with European environmental directives. Exported tissue products often contain recycled content, catering to markets including Greece, Bulgaria, and Cyprus.
Frequently Asked Questions
Who is the leading tissue manufacturer in Romania?
Pehart Group is the leading tissue manufacturer in Romania, recognized as the largest independent tissue paper producer in Central and Eastern Europe with production facilities in Petresti (near Sebes) and Dej (near Cluj).
What are the core values of the Pufina brand?
Pufina, launched by Pehart Group, emphasizes responsible and ecological cellulose supply, focusing on wet paper products in a growing niche market segment.
Does Romania export jumbo paper rolls to other EU countries?
Pehart Group exports most of its production from Romania to neighboring countries in Southeastern Europe. While specific data on jumbo roll exports is limited, the company actively trades tissue paper and parent rolls, showing involvement in such exports.
Is Romanian toilet paper made from 100% cellulose?
Pehart Group highlights responsible and ecological cellulose sourcing for tissue production, mostly using virgin pulp. However, there is no confirmed data that all Romanian toilet paper is made strictly from 100% cellulose without blends or recycled content.
How to sell private label tissue to Romanian supermarkets?
To sell private label tissue to Romanian supermarkets, approach major producers like Pehart Group or traders such as GAFO Trading and Hartie Roltech. Contact export or sales managers and utilize industry platforms listing paper suppliers looking for parent rolls or buyers.
The Balkan region, with Romania as a key hub, offers strong opportunities for toilet paper manufacturers aiming to expand into EU and neighboring markets. Private label partnerships stand out as a practical strategy to customize products while managing costs and operational risks, benefiting from the region’s manufacturing expertise and market proximity. Additionally, meeting EU quality standards and securing certifications such as ISO 9001 and FSC remain essential for gaining trust and easing market entry across Europe.
Efficient logistics networks connecting road, sea, and distribution hubs further support the smooth flow of jumbo rolls and tissue products within the Balkans and the broader EU. Investments in modern, sustainable manufacturing also position Romanian producers to meet evolving consumer demands and environmental regulations. Together, these factors highlight the dynamic potential and competitive advantages that companies can leverage when operating in this growing tissue paper sector.
