B2B buyers looking for reliable toilet paper suppliers in Europe face challenges related to quality compliance, sustainable sourcing, and efficient logistics. Serbia’s position in the Central Balkan region offers a compelling option, combining cost-effective production with adherence to strict EU standards.
This article explores the top 10 toilet paper manufacturers in Serbia, highlighting their certifications, production capacities, and export networks. You will find detailed insights on the benefits of sourcing from Serbia and the EU, including Serbia’s growing export volume reaching $51.6 million in 2024 and manufacturers like Drenik ND producing over 110,000 tons annually. We also cover private label opportunities and strategies to negotiate high-volume contracts.
Top 10 Toilet Paper Manufacturers in Serbia and the EU
Quick Comparison: Top Picks
| Manufacturer | Location | Core Strength | Verdict |
|---|---|---|---|
| Top Source Hygiene | Mancheng, Baoding, China (Global Shipping) | Toilet paper, jumbo rolls, kitchen towels, facial tissues, napkins, wet wipes, diapers | Premier factory-direct partner with high customization, serving over 56 countries worldwide with strict quality control and eco-friendly materials. |
| Drenik ND | Belgrade, Serbia / Szolnok, Hungary | Toilet paper, kitchen towels, napkins, handkerchiefs, universal towels, industrial towels | Private family company with a large production capacity, strong export network, and well-established brands focusing mainly on South-East Europe. |
| Femić Company | Belgrade, Serbia | Toilet papers, paper towels, napkins, paper tissues | Known for high-quality 100% cellulose products under the PERFETTO brand serving hospitality and public sectors across the Balkans. |
| EuroKosova | Kosovo | Toilet paper, kitchen paper | Leading Kosovar manufacturer using advanced technology, with a wide product range and strong export focus in select European and Balkan markets. |
| Sall Pak | Presevo, Serbia | Hygienic paper products | High-quality, innovative hygienic paper supplier with strong export orientation across the Balkans and beyond, but limited online presence. |
| Altina | Aleksandrovo, Serbia | Toilet paper, napkins, paper towels | Specialized Serbian manufacturer offering a focused product line with established domestic presence and professional solutions. |
| SHP Celex | Banja Luka (Regional Hub) | Harmony brand, high-capacity tissue conversion | A major regional powerhouse part of the SHP Group; supplies a massive share of the Balkan retail market with EU-standard hygiene products. |
| Beo-Papir d.o.o. | Belgrade, Serbia | Professional AfH (Away-from-Home) solutions | Specializes in high-density industrial rolls and professional folded towels for the hospitality sector across Serbia and Montenegro. |
| De-Na d.o.o. | Kruševac, Serbia | Private label specialization for regional supermarkets | A flexible manufacturer known for rapid prototyping of private label lines for major Balkan retail chains. |
| Drenik Hungary | Szolnok, Hungary (Serbian Ownership) | Cross-border logistics, 100% cellulose jumbo rolls | Acts as the EU bridge for Serbian-based Drenik, providing duty-free access to the Eurozone with high-volume output. |
Top Source Hygiene
Top Source Hygiene operates directly from its factory in Mancheng, Baoding, China, offering a high level of local execution that ensures close oversight of product development and manufacturing quality. Specializing in OEM and ODM household paper products, the company maintains strict quality control standards to deliver highly customizable items such as toilet paper, jumbo rolls, kitchen towels, and facial tissues. This factory-direct model not only reduces intermediaries but also minimizes risks by controlling each stage of production from material sourcing to final output, helping clients receive consistent and dependable product quality every time.
With a monthly production capacity of 2,860 tons, Top Source Hygiene effectively supports businesses across more than 56 countries worldwide, including major markets in North America, Europe, Asia, Africa, South America, and Oceania. The company prioritizes eco-friendly materials to appeal to sustainability-conscious customers and offers a broad product range that also includes napkins, wet wipes, and diapers. While global shipping is available to serve their international clientele, customers should consider lead times for logistics given the factory’s location. Overall, the direct control over manufacturing and customization options helps reduce typical sourcing risks and supports efficient project execution.
At a Glance:
- 📍 Location: Mancheng, Baoding, China (Global Shipping)
- 🏭 Core Strength: Toilet paper, jumbo rolls, kitchen towels, facial tissues, napkins, wet wipes, diapers
- 🌍 Key Markets: North America, Europe, Asia, Africa, South America, Oceania
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Drenik ND
Founded in 1995, Drenik ND operates two factories located in Belgrade, Serbia, and Szolnok, Hungary, allowing the company to maintain strong control over its production processes and product quality. As a private family-owned business, Drenik ND emphasizes local execution and operational oversight to minimize risks associated with outsourcing or complex supply chains. Their annual production exceeds 110,000 tons of hygienic paper, which they process into a wide range of finished products including toilet paper, kitchen towels, napkins, handkerchiefs, universal towels, and industrial towels. This operational setup ensures consistent product standards and reliable supply for their customers.
Drenik ND’s strong export presence under its established PERFEX and BONI brands spans over 50 countries, with a particular focus on the South-East European market. Their dual-factory system in two different European countries helps reduce logistical risks and tailors their offerings to regional needs. By managing production locally within Serbia and Hungary, the company aligns its operations closely with market demands, enabling timely delivery and flexible response to customer requirements. This approach supports sustained growth while reinforcing brand recognition across diverse international markets.
At a Glance:
- 📍 Location: Belgrade, Serbia / Szolnok, Hungary
- 🏭 Core Strength: Toilet paper, kitchen towels, napkins, handkerchiefs, universal towels, industrial towels
- 🌍 Key Markets: Over 50 countries, South-East Europe focus
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Femić Company
Founded in 2006 and based in Belgrade, Serbia, Femić Company operates a modern production facility that manages the entire manufacturing and sales process locally. Their PERFETTO brand focuses on producing paper products with 100% cellulose content, a quality material that ensures softness and durability. This strong local execution enables the company to maintain tight control over product standards and supply chain reliability, which benefits clients primarily in the hospitality and public sectors across several Balkan countries.
By controlling every stage of production at their Belgrade facility, Femić Company reduces risks associated with outsourcing or dependency on third-party manufacturers. This integrated approach results in consistently high-quality toilet papers, paper towels, napkins, and tissues. The company has established a solid regional presence, supplying to markets including North Macedonia, Bosnia and Herzegovina, Croatia, Montenegro, and Slovenia, thus emphasizing their commitment to serving the Balkan region efficiently.
At a Glance:
- 📍 Location: Belgrade, Serbia
- 🏭 Core Strength: Toilet papers, paper towels, napkins, paper tissues
- 🌍 Key Markets: North Macedonia, Bosnia and Herzegovina, Croatia, Montenegro, Slovenia
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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EuroKosova
EuroKosova stands out as a leading manufacturer of hygienic paper products based in Kosovo, leveraging advanced technology to produce high-quality goods. The company offers an extensive portfolio of over 20 innovative products categorized under its Luissa and Flutra brands, specializing in kitchen and toilet paper. This local production approach allows EuroKosova to maintain strict control over the manufacturing process, ensuring consistent quality and operational efficiency. Their focus on local execution helps reduce risks commonly associated with outsourcing and complex supply chains.
Beyond serving the domestic market, EuroKosova has successfully expanded its reach by exporting the Flutra brand to multiple European markets including Switzerland, Germany, North Macedonia, and Albania. This strong export focus highlights the company’s capability to meet international standards and adapt products to diverse market needs. EuroKosova’s factory control and close attention to production details help minimize disruptions and enable reliable delivery to these select European destinations, setting them apart as a dependable supplier within the hygienic paper sector.
At a Glance:
- 📍 Location: Kosovo
- 🏭 Core Strength: Toilet paper, kitchen paper
- 🌍 Key Markets: Switzerland, Germany, North Macedonia, Albania
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Sall Pak
Sall Pak operates from Presevo, Serbia, specializing in hygienic paper products designed to meet the needs of export markets across the Balkans and beyond. The company focuses on maintaining strong local execution by managing its production directly within its factory facilities. This approach allows Sall Pak to ensure strict quality control throughout the entire manufacturing process, which helps reduce risks related to product consistency and supply reliability for its customers.
By leveraging close oversight of factory operations, Sall Pak can quickly adapt its offerings to evolving market demands and deliver innovative paper solutions tailored to regional requirements. Their commitment to exporting high-quality hygienic products makes them a dependable partner for businesses seeking trusted suppliers in this sector. Nevertheless, potential clients should be aware Sall Pak currently maintains a limited online presence, which may require direct contact for detailed inquiries and order management.
At a Glance:
- 📍 Location: Presevo, Serbia
- 🏭 Core Strength: Hygienic paper products
- 🌍 Key Markets: Export markets (Balkans and beyond)
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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SHP Celex
SHP Celex, located in Banja Luka, serves as a critical regional hub for the SHP Group, one of the leading tissue paper manufacturers in Central and Southeast Europe. The company specializes in high-capacity tissue conversion, producing a wide array of finished products under the well-recognized Harmony brand. By leveraging the extensive resources and technical standards of the SHP Group, Celex maintains strict factory control and local execution excellence, ensuring that its products meet rigorous EU hygiene and safety regulations.
The facility’s strategic location allows for efficient distribution across the Balkan retail market, reducing supply chain risks for major wholesalers and supermarkets. Their production lines are engineered for high-volume output, focusing on consistency and quality that appeals to both domestic and international buyers. As a trusted supplier with decades of industrial heritage, SHP Celex provides the stability and scalability required for large-scale procurement contracts within the European tissue sector.
At a Glance:
- 📍 Location: Banja Luka, Bosnia and Herzegovina (Regional Hub)
- 🏭 Core Strength: Harmony brand products, high-capacity tissue conversion, EU-standard hygiene
- 🌍 Key Markets: Balkan retail market, Central and Southeast Europe
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Altina
Altina has established itself as a specialized manufacturer headquartered in Aleksandrovo, Serbia, with a focus on producing a well-defined range of sanitary paper products including toilet paper, napkins, and paper towels. Since its inception in 2001, the company has concentrated on serving both domestic consumers and professional clients, maintaining a stable and recognized presence within the Serbian market. This local execution model allows Altina to respond quickly to the demands of its core audience while retaining control over production quality and supply chain reliability.
Operating from its factory in Aleksandrovo, Altina ensures tight oversight of manufacturing processes which helps reduce risks related to quality and delivery timelines. The company’s focused product line, limited to twelve key items, streamlines operations and reinforces its position as a trusted supplier for professional and domestic use throughout Serbia. With established local expertise and production control, Altina minimizes logistical challenges and fosters stronger client relationships rooted in reliability and consistency.
At a Glance:
- 📍 Location: Aleksandrovo, Serbia
- 🏭 Core Strength: Toilet paper, napkins, paper towels
- 🌍 Key Markets: Domestic and professional use in Serbia
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Beo-Papir d.o.o.
Based in Belgrade, Serbia, Beo-Papir d.o.o. has carved out a niche as a specialist in Away-from-Home (AfH) professional solutions. They focus specifically on the needs of the hospitality, healthcare, and industrial sectors, producing high-density jumbo rolls and interfolded hand towels that prioritize durability and absorbency. Their local execution model emphasizes rapid fulfillment and professional-grade quality, making them a key partner for hotels and public institutions throughout Serbia and Montenegro.
By maintaining specialized production lines in Belgrade, Beo-Papir ensures that its professional solutions are tailored to the high-traffic demands of commercial restrooms. Their factory-controlled processes mitigate the risks of product inconsistency, which is critical for maintenance managers looking to reduce labor costs and refill frequency. Their deep understanding of the professional hygiene market allows them to offer technical support and customized sizing that standard retail-focused manufacturers may overlook.
At a Glance:
- 📍 Location: Belgrade, Serbia
- 🏭 Core Strength: High-density industrial rolls, professional folded towels, AfH solutions
- 🌍 Key Markets: Hospitality and industrial sectors in Serbia and Montenegro
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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De-Na d.o.o.
Located in Kruševac, Serbia, De-Na d.o.o. has built a reputation for agility and customization in the hygienic paper industry. They specialize in private label manufacturing, working closely with regional supermarkets and discount chains to develop proprietary brands that meet specific price and quality targets. Their local execution capability is characterized by rapid prototyping, allowing B2B clients to move from brand concept to finished product in significantly shorter timeframes than larger, more rigid competitors.
The company operates with a high degree of factory control, ensuring that even small-to-medium volume private label orders receive the same attention to detail as massive production runs. This flexibility reduces the entry barriers for retailers looking to establish their own tissue lines without the need for excessive initial MOQs. De-Na’s commitment to collaborative manufacturing helps Balkan retail chains differentiate their offerings and capture higher margins through bespoke tissue solutions.
At a Glance:
- 📍 Location: Kruševac, Serbia
- 🏭 Core Strength: Private label specialization, rapid prototyping, flexible manufacturing
- 🌍 Key Markets: Major Balkan retail chains and regional supermarkets
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Drenik Hungary (Szolnok Plant)
The Szolnok plant in Hungary represents a strategic cross-border expansion for the Serbian-owned Drenik group, one of the largest tissue producers in the Balkans. This facility operates as a high-volume bridge between Serbian manufacturing expertise and the lucrative Eurozone market. By producing 100% cellulose jumbo rolls and finished tissue products within the European Union, Drenik Hungary offers duty-free logistics and simplified customs procedures for EU-based wholesalers and retailers, significantly enhancing the group’s competitiveness.
The Szolnok facility utilizes advanced European machinery to maintain high-volume output and strict quality consistency, echoing the 110,000-ton annual capacity of the parent group. For B2B buyers, this plant reduces the “geopolitical risk” often associated with non-EU sourcing while providing the cost advantages of Balkan-led management. Their logistics-focused model ensures that high-capacity jumbo rolls and private label products reach Western and Central European distribution centers with minimal lead times.
At a Glance:
- 📍 Location: Szolnok, Hungary (Serbian Ownership)
- 🏭 Core Strength: 100% cellulose jumbo rolls, cross-border logistics, EU duty-free access
- 🌍 Key Markets: Eurozone, Central Europe, and EU-based wholesalers
Why We Picked Them:
| ✅ The Wins | ⚠️ Trade-offs |
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Benefits of Sourcing Toilet Paper from Serbia and the EU
Sourcing toilet paper from Serbia and the EU provides advantages including compliance with strict quality and environmental standards, access to sustainable product options, and benefits from efficient logistics due to geographic proximity, enabling faster delivery and easier customization for European buyers.
Quality and Compliance Standards
Products originating from Serbia and the EU typically adhere to rigorous regulatory frameworks such as EU hygiene directives and environmental certifications, including FSC. Leading manufacturers focus on premium raw materials and enforce stringent quality controls to ensure their toilet paper offerings deliver softness, high absorbency, and durability.
Environmental and Sustainability Advantages
European sourcing often includes products crafted from eco-conscious and sustainable materials, meeting the rising consumer demand for greener goods. Many suppliers provide FSC-certified and recycled paper products that significantly reduce environmental footprints.
Logistics and Market Access Benefits
Selecting suppliers within Serbia and the EU results in quicker delivery timelines and reduced transportation costs for European purchasers due to closer proximity. This geographic advantage also enhances flexibility regarding minimum order quantities, customization capabilities, and facilitates adherence to local regulations more effectively.
Customize Your Toilet Paper Brand with Top Source Hygiene
Quality Standards and Certifications in Balkan Toilet Paper Production
Balkan toilet paper manufacturers apply internationally recognized quality, environmental, and food safety standards ensuring consistent product quality, sustainability, and hygiene. These certifications boost market trust, support eco-conscious buyers, and enhance regional competitiveness.
Overview of Quality Standards Applied
Balkan producers focus on maintaining consistent product quality and customer satisfaction by implementing internationally recognized standards. Management systems are adopted to control production processes and encourage continual improvement. Additionally, environmental and food safety standards are applied to promote sustainability and ensure hygienic products.
Key Certifications in the Balkan Toilet Paper Industry
ISO 9001 certification guarantees effective quality management systems throughout production. Companies like Femić hold this certification for manufacturing high-quality paper products. ISO 14001 addresses environmental management to reduce ecological impact and promote sustainable operations, also adopted by Femić’s facilities. ISO 22000 covers food safety management systems tailored for hygienic paper products such as toilet paper, napkins, and towels, ensuring safety across the entire supply chain. HACCP certification implements hazard analysis and critical control points in production, securing hygienic and safe products, especially for hospitality and institutional clients. The GFA-COC-007730 certification verifies sustainable sourcing of raw materials, supporting eco-friendly lines like Femić’s PERFECTO cellulose-based toilet paper.
Impact of Certifications on Market Position and Sustainability
Holding these certifications enhances customer trust and confidence by certifying compliance with international standards. They also enable producers to appeal to eco-conscious consumers through recognized sustainability credentials. Certifications improve competitiveness in both regional and global markets by meeting strict quality, safety, and environmental criteria. Moreover, they encourage responsible sourcing and manufacturing practices aligned with global sustainability trends in the paper industry.
Cost Advantages for Wholesalers and Retailers in the Balkan Region
Serbian toilet paper manufacturers offer significant cost advantages for Balkan wholesalers and EU retailers through lower production costs, logistics savings, and competitive exports, making them well-suited for private label sourcing.
Labor and Production Cost Savings
Labor costs in Serbia are approximately 40-60% lower than EU averages, enabling manufacturers such as Drenik ND (with an annual capacity exceeding 110,000 tons) and Femić Company (producing 2,000 tons monthly) to offer bulk pricing 20-30% below Western European producers.
Energy and raw material expenses benefit from access to regional pulp sources, allowing the sale of 30% of output as cost-effective master rolls suitable for converters and further processing.
Logistics and Regional Proximity Benefits
The Balkan location reduces shipping costs by 50-70% for nearby markets including Bosnia, North Macedonia, and Croatia. Exports in 2024 reached $51.6 million, targeting key Balkan hubs such as Romania and Bosnia.
EU retailers gain advantages from shorter lead times of 1-2 weeks compared to 4-6 weeks from Asia, supported by CE-compliant production standards including ISO 9001, ISO 14001, ISO 22000, and HACCP certifications maintained by manufacturers such as Femić Company.
Export Competitiveness and Private Label Opportunities
Serbia’s toilet paper exports have exhibited steady growth with scalable supply capacity serving Balkan countries and EU retailers effectively. Import sources from Turkey and Greece provide competitive jumbo roll pricing to converters within the region.
Manufacturers with high production capacity like Drenik (offering 70% finished goods) and Femić (with the premium PERFETTO line) support customizable private labels. Options include 100% cellulose products and lower minimum order quantities than larger competitors, catering primarily to HoReCa and institutional end-users.
Logistics and Distribution Networks in the Central Balkan Area
Serbia plays a significant role in hygienic paper exports within the Central Balkan region, offering cost-effective production and efficient logistics that support growing regional demand, with export revenues reaching $51.6 million in 2024 and key infrastructure facilitating timely delivery to neighboring countries.
Overview of Export Destinations
Serbia exports toilet paper, napkins, towels, and tissue products primarily to Central Balkan neighbors including Bosnia and Herzegovina, North Macedonia, Croatia, Romania, and Bulgaria.
These countries represent the major regional markets by volume and value, supporting Serbia’s role as a key supplier in the area.
Exports have seen rapid growth, with substantial shares accounted for by these Balkan markets.
Key Logistics Routes and Infrastructure
Distribution relies heavily on the road and rail networks connecting Belgrade to neighboring Balkan countries, particularly via highways E75 and E70.
The Danube River ports play a strategic role for bulk shipments of tissue rolls.
Improving regional infrastructure has facilitated cost-effective and efficient logistics, enhancing export volumes through 2024.
Distribution Networks of Major Producers
Leading producers like Drenik ND, Altina doo (Sallpak), operate production and distribution hubs in Serbia and Hungary, targeting South-East Europe.
Drenik ND exports 70% of its hygienic paper products as finished goods to Balkan markets, distributing over 110,000 tons annually.
Altina doo focuses on supplying domestic and professional use markets across Bosnia, North Macedonia, and Croatia through established export channels.
Import Dependencies and Supply Chain Integration
Serbia imports significant volumes of pulp and tissue stock from regional suppliers including Bosnia and Herzegovina and Greece.
These imports feed local manufacturers such as Drenik ND, which processes part of the supply into master rolls for further distribution.
The growing import volumes have strengthened supply chain resilience for Balkan wholesalers.
Market Trends and Growth Drivers
Serbia’s hygienic paper exports reached $51.6 million in 2024, ranking it among leading global exporters with strong growth focused on Central Balkan markets.
Despite a peak followed by a slight downturn in 2024, production expanded notably driven by demand from Romania, Bosnia, and North Macedonia.
Belgrade’s role as a regional trade hub facilitates logistics for EU retail and private label buyers.
How to Evaluate Manufacturers for Private Label Opportunities
Serbian toilet paper manufacturers are ideal for private label sourcing due to cost advantages from lower labor and production costs, proximity-driven logistics savings, and competitive export pricing. Leading firms like Drenik ND and Femić Company offer high capacity and certified quality, ensuring compliance with EU standards and customizable product lines suited for diverse market needs.[1][2][3][7]
Key Criteria for Evaluating Manufacturers
Assess annual or monthly production capacity to ensure manufacturers can meet private label volume demands for Balkan wholesalers and EU buyers. For example, Drenik ND boasts over 110,000 tons annually across two factories, while Femić Company produces 2,000 tons per month, showing scalable supply capabilities.[1][2][3]
Check for relevant certifications such as ISO 9001, ISO 14001, ISO 22000, HACCP, and GFA-COC to confirm compliance with EU retail standards. Femić Company holds all these certifications, supporting consistent quality and sustainability critical for private label products.[2]
Review export markets and experience to gauge manufacturer reliability in delivering products internationally. Serbia exported $51.6 million in toilet paper products in 2024 to key Balkan markets including Romania, Bosnia, and North Macedonia, pointing to strong regional distribution networks.[2][3][7]
Examine product ranges and customization options to verify support for private label branding. Leading manufacturers produce toilet paper, kitchen towels, napkins, and more, often offering premium features like 100% cellulose and customization for packaging and softness, targeting HoReCa and institutional clients.[1][2]
Verifying Production Capability and Quality Standards
Evaluate if the manufacturer’s monthly production meets or exceeds minimum required volumes, such as at least 2,000 tons per month for tissue products. This ensures the supplier can reliably support private label volume demands without compromising lead times.[1][2]
Confirm quality control through certifications like ISO 9001, ISO 14001, ISO 22000, HACCP, and GFA-COC that ensure hygienic paper products suitable for EU markets. These standards verify production hygiene, environmental responsibility, and safety management throughout the supply chain.[2]
Consider factory facility details and opportunities for audits or visits to verify operational capabilities. Modern facilities such as Femić’s manufacturing plant in Belgrade provide transparency and assurance of complete production and packaging services for private label customers.[1][2]
Assessing Manufacturer Experience and Private Label Support
Analyze export destinations and client portfolios to understand the manufacturer’s reach and experience with Balkan wholesalers and EU buyers. Established exporters like Drenik ND send products to over 50 countries focusing on South-East Europe, highlighting their reliability and logistics network strengths.[1]
Check the ability to produce various private label products such as toilet paper, kitchen towels, and napkins with options for premium features and customization. Experienced manufacturers support tailored product lines, for instance Femić’s PERFETTO brand targets diverse hospitality and institutional sectors with premium 100% cellulose products.[1][2]
Request contact details, official websites, and facility verification to engage directly and confirm manufacturing readiness. Transparent communication channels are available, for instance Femić provides comprehensive contact information on www.femicco.rs and Drenik ND’s official site is https://dreniknd.com.[1][2]
Tips for Negotiating High-Volume Contracts with Balkan Suppliers
When negotiating large contracts with Balkan suppliers, it’s important to understand their production capacities, build long-term partnerships, confirm logistics details including lead times, and ensure quality standards meet your requirements. These factors help secure reliable supply chains and competitive pricing for private label or wholesale deals.
Understanding the Balkan Supplier Market
Key Serbian manufacturers include Drenik ND, a private family company operating two factories in Belgrade (Serbia) and Szolnok (Hungary) with an annual production capacity exceeding 110,000 tons of hygienic paper products such as toilet paper, kitchen towels, and napkins. Their exports serve over 50 countries, mostly focusing on South-East Europe.
Femić Company, established in 2006, runs a modern production facility in Belgrade. They produce high-quality paper products under their PERFETTO brand, which uses 100% cellulose. Their monthly capacity reaches 2,000 tons, supporting regional exports to countries like North Macedonia, Bosnia and Herzegovina, Croatia, Montenegro, and Slovenia.
Sallpak and Altina are notable regional producers specializing in hygienic paper products. Sallpak, based in Presevo, focuses on exporting hygienic paper products across the Balkans and beyond. Altina, headquartered in Aleksandrovo, Serbia, manufactures a range of 12 products including toilet paper, napkins, and paper towels for both domestic and professional markets.
Serbia ranked 7th globally in toilet paper exports in 2024, highlighting its strong regional production capability and increasing competitiveness in Balkan and EU markets.
Effective Negotiation Strategies for High-Volume Deals
Start negotiations by clearly defining your volume expectations based on the supplier’s documented production capacities, such as Drenik ND’s 110,000 tons annual output or Femić’s 2,000 tons monthly capacity.
Focus on building long-term partnerships that emphasize consistent product quality, supported by certifications like ISO 9001, ISO 14001, ISO 22000, and HACCP, as held by Femić Company. Reliable delivery schedules and transparency further foster trust.
Discuss payment terms that align with Balkan market practices. Common arrangements include an upfront deposit followed by balance payment upon shipment. This approach balances risk for both parties.
Request product samples early in the negotiation to verify quality, softness, and durability. This is essential when dealing with private label products, ensuring your brand’s reputation is maintained.
Managing Logistics and Contract Details
Plan for lead times of approximately 20 to 25 days for production of large orders, such as full container loads. This timeframe aligns with typical capacities observed from Balkan manufacturers like Drenik and Femić.
Shipping durations vary by destination, generally ranging from 7 to 25 days across Balkan and EU borders, depending on transit mode and route.
Include contract clauses that address urgent orders and provide flexibility in scaling order sizes. This accommodates changing market demands and inventory management strategies.
Clarify compliance with international standards and certifications, ensuring sourced products meet your target market regulations. Certifications such as ISO and HACCP support compliance with hygiene and safety requirements in European retail environments.
Future Trends in the Balkan Tissue Paper Market
Serbia’s tissue paper industry is growing steadily with export values reaching $51.6 million in 2026, supported by increasing regional demand and significant production capacity led by key manufacturers. Sustainability measures and quality certifications highlight the market’s direction.
Market Growth and Export Expansion
Serbia’s export value of toilet paper reached $51.6 million in 2026, positioning it among the top 25 global exporters.
Increasing demand in neighboring Balkan countries supports production scale-up and regional trade.
Production Capacity and Leading Manufacturers
Drenik ND leads production with factories in Belgrade and Szolnok, having an annual capacity exceeding 110,000 tons.
Other key players such as Femić Company, Sall Pak, and Altina contribute significantly to the tissue paper supply in Serbia and wider Balkan markets.
Sustainability and Quality Trends
Manufacturers increasingly adopt eco-friendly materials and certifications to meet rising consumer demand.
Quality control remains a priority, with companies focusing on soft, absorbent tissue products suitable for international markets.
Frequently Asked Questions
Who are the largest tissue manufacturers in Serbia?
Drenik ND d.o.o. is Serbia’s largest tissue manufacturer, producing over 100,000-110,000 tons of hygienic paper annually across facilities in Belgrade, Serbia, and Szolnok, Hungary. It is the leading producer in Southeast Europe and the Western Balkans.
Does Serbia export toilet paper to the European Union?
Serbia exports toilet paper, napkins, towels, and tissue stock with rising export volumes. While primary import markets like Bosnia and Herzegovina, Turkey, and Greece are noted, exports to the EU are oriented broadly through Drenik’s operations and machinery aligned with EU standards.
What are the benefits of sourcing from the Serbian paper sector?
Key benefits include high production capacity with around 110,000 tons per year, sustainability efforts such as biomass CHP reducing fossil fuel use, competitive and innovative production with EU-standard packaging machinery, and strategic logistics with Belgrade-based facilities serving Balkan and EU markets.
Are Serbian tissue mills FSC certified?
Current information does not confirm FSC certification for Drenik or other Serbian tissue mills. Sustainability is emphasized through biomass energy use and efficient machinery but without explicit FSC certification.
How to find a wholesale partner for paper in Belgrade?
To find a wholesale partner, contact Drenik ND directly in Belgrade’s Krnjača industrial zone, explore industry directories like ZoomInfo, and leverage export reports targeting Balkan wholesalers. Drenik offers finished products and jumbo rolls under brands like Perfex and Boni.
Final Thoughts
Sourcing toilet paper from Serbia and the wider EU presents a strong combination of quality, sustainability, and cost-efficiency. Manufacturers in the region maintain high standards through internationally recognized certifications and eco-friendly practices, while benefiting from strategic logistics that reduce delivery times and expenses. Their ability to serve both bulk and customized private label needs makes them reliable partners for wholesalers and retailers targeting Balkan and European markets.
As demand continues to grow in the Central Balkan area, Serbia’s position as a key tissue paper exporter is set to strengthen further. Buyers who thoroughly evaluate manufacturer capabilities, certifications, and logistics capabilities can secure competitive contracts with suppliers like Drenik ND and Femić Company. These partnerships offer access to scalable, quality products aligned with modern sustainability trends, supporting long-term success in the European hygienic paper sector.
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Title: Central Balkan Gateway: Top 10 Toilet Paper Manufacturers in Serbia and EU Sourcing Guide
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