
What is GSM in Facial Tissue? A B2B Guide to Paper Weight
Mastering GSM (Grams per Square Meter) specifications is the technical foundation for optimizing B2B tissue procurement and international logistics. This guide analyzes the mechanical and financial trade-offs between 13 GSM and 15 GSM standards, exploring how grammage dictates tactile softness, liquid absorbency, and 40HQ container payload efficiency. We examine the critical distinction between caliper thickness and paper mass, providing procurement managers with the standard operating procedures needed to engineer products that balance premium hand-feel with localized price points and road weight compliance.







